Conversion Tracking and Analytics for Growing Businesses
If you cannot see which ads, keywords, and pages produce leads, you are guessing. AdTorq sets up conversion tracking and reporting so every form, call, and booking is counted and tied back to where it came from.
What We Set Up
- Google Analytics 4 property and key events
- Google Tag Manager container and tags
- Form submission tracking
- Call tracking, including click to call
- Google Ads conversion import and verification
- Conversion tags for the other ad platforms you run
- Google Search Console setup
- Cookie notice setup when your business needs one
How It Works
- 1.Audit. We review what is already in place and what is missing.
- 2.Plan. We define what counts as a lead or a sale for your business.
- 3.Implement. We build the tags, events, and conversions.
- 4.Verify. We test every action ourselves and confirm it shows up in GA4 and Google Ads.
- 5.Report. You get plain-English reporting tied to leads and cost per lead.
Why Tracking Comes First
Ad platforms learn from your conversion data. Better data means better bidding and better decisions, and it means you stop paying for guesses. Tracking is the foundation for Google Ads management and for every website we build.
Once tracking is in place, we can drive traffic through paid ads and measure exactly what is working, every call, form, and click tied back to its source. This is the foundation every campaign builds on.
Reporting That Makes Sense
Reports should answer simple questions. Where did leads come from, what did each one cost, and what should change next. We keep reporting short, clear, and tied to your goals.
Conversion Tracking FAQ
What is conversion tracking?
It is how you count the actions that matter, such as form submissions, phone calls, and bookings, and connect them to the ad, search, or page that produced them.
Do I need tracking if I am not running ads?
Yes. Google Analytics 4 shows which pages and sources bring in leads, which helps you improve your site and decide where to spend.
How do you know it is working?
We test each action ourselves and confirm it appears in GA4 and Google Ads before launch.
Can you fix tracking that is already set up?
Yes. We start with an audit of your current setup and fix what is broken or missing.
Will you need access to my accounts?
Yes, to the accounts being set up or fixed, such as GA4, Tag Manager, and Google Ads. You control the permission level.