Programmatic Advertising Management for Growing Businesses
AdTorq manages programmatic advertising from strategy through reporting across streaming, video, display, and audio. We are not tied to any one platform, so our recommendation starts with your goals, your audience, and how you need to measure results.
What Programmatic Advertising Is
Programmatic advertising is buying ad placements across websites, apps, streaming services, and more through software platforms called DSPs, or demand-side platforms. It lets you target by audience, context, and location, and adjust campaigns as results come in.
For a longer walkthrough, read our plain English guide to programmatic advertising.
What Programmatic Management Includes
- Strategy and channel planning
- Platform selection and account setup
- Audience and targeting build
- Creative and trafficking coordination
- Campaign launch and day-to-day management
- Ongoing optimization
- Conversion tracking setup and verification
- Clear reporting tied to your goals
What Platform Agnostic Means
- We recommend the DSP that fits your goals, budget, and measurement needs
- We can work in a platform you already use or help you choose one
- We set up tracking so results are compared the same way on every platform
- One person handles strategy, setup, optimization, and reporting
Channels We Plan
- Connected TV and streaming
- Online video
- Display and native
- Audio
- Digital out of home
How It Works
- 1.Strategy. We define what success looks like and who you need to reach.
- 2.Setup. We choose the platform, build audiences, and put tracking in place.
- 3.Execution. We launch and manage the campaigns.
- 4.Optimization. We review placements, audiences, and creative on a steady rhythm.
- 5.Reporting. You get plain-English reporting tied to your goals.
Programmatic and Google Ads Together
Search reaches people who are already looking. Programmatic reaches people earlier and brings back people who have visited your site. We plan the two together so they support each other. With Google Ads management and programmatic running side by side, one shared tracking setup lets you compare results across channels instead of judging each one on its own.
Who Programmatic Is For
Businesses and organizations that are ready to go beyond search and want a partner who is not tied to one platform.
Programmatic Advertising FAQ
What is a DSP?
A DSP, or demand-side platform, is the software used to buy and manage programmatic ads across many websites, apps, and streaming services.
Why does platform agnostic matter?
Each DSP has different strengths. When your agency is not tied to one, the choice is based on your goals instead of the agency's preferences.
Can you work in a platform I already use?
Yes. If it suits your goals, we work in it. If not, we will tell you why and what we would suggest.
How much do I need to spend?
Minimums vary by platform and channel. We will recommend what makes sense for your goals after a conversation.
Should I start with Google Ads or programmatic?
For most businesses, search comes first because it reaches people actively looking. Programmatic works best when search is already working or when you need to build awareness.