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AdTorq Blog

Web Design, Google Ads, and Digital Marketing Blog

Practical advice from AdTorq on advertising, websites, and measurement for growing businesses. New posts every week.

How to Choose a Digital Advertising Agency: 10 Questions to Ask Before You Sign

November 11, 2026

Ten questions to ask before you hire a digital advertising agency, what a good answer sounds like, and the warning signs to watch for.

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Google Ads vs Meta Ads vs LinkedIn Ads: Where to Test First

November 5, 2026

Not sure whether to start with Google Ads, Meta Ads or LinkedIn Ads? Use this framework based on your goal, budget and buyer to choose where to test first.

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What Is Conversion Tracking? Why to Set It Up Before You Spend on Ads

October 30, 2026

Conversion tracking shows which ads, keywords, and pages bring in leads. Here is what it is, what to track, and why to set it up before you spend.

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How an Outdated Website Hurts Your Business and Costs You Leads

October 21, 2026

An outdated website quietly costs you trust and leads. Here are the warning signs, how web design affects conversions, and what to fix first.

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What Is Programmatic Advertising? A Plain English Guide for Growing Businesses

October 15, 2026

Programmatic advertising is buying ad space through software across streaming TV, video, display, audio, and more. Here is how it works and when it makes sense.

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Why Your Google Ads Are Getting Clicks but No Leads

October 7, 2026

Clicks are easy to buy. Leads are not. Here is a step-by-step way to find where your Google Ads are leaking leads, starting with tracking.

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How Much Should a Small Business Spend on Google Ads?

September 29, 2026

There is no universal Google Ads budget, but there is a reliable way to work out yours. Here is how to build one from your own numbers.

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